OUR 8 STEPS TO SUCCESSFUL BUSINESS BRANDING 1. BRAND AWARENESS What comes to mind, when I mention a big yellow M? I’m sure you all know the answer to this. Brand awareness is the ability for potential customers to recognize your brand and associate it with your product or services. This should be one of your primary goals when running your business. 2. STAND OUT FROM YOUR COMPETITION You can’t deny it, business is tough. Standing out from hundreds of business that offer exact

What is Business Branding and does it impact on my small business? I’m sure as a business owner you have spent endless time and effort in developing your business and marketing plan, but have you considered the impact that branding has on your business? If you haven’t thought about it yet, then this article is for you. So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, yo

Yes, Yes and Yes. Whatever product you sell or service you deliver, I can’t stress enough on the importance of a professional logo and the impact this will have on your business. Your logo is one of the major elements of branding that can make or break first impressions with your clients. As I’m sure you’ve heard plenty of times, first impressions count! You logo will assist in building a strong brand. Branding gives your business a reputation and customers recognize your lo