8 Steps to Successful Business Branding
OUR 8 STEPS TO SUCCESSFUL BUSINESS BRANDING
1. BRAND AWARENESS
What comes to mind, when I mention a big yellow M? I’m sure you all know the answer to this. Brand awareness is the ability for potential customers to recognize your brand and associate it with your product or services. This should be one of your primary goals when running your business.
2. STAND OUT FROM YOUR COMPETITION
You can’t deny it, business is tough. Standing out from hundreds of business that offer exactly the same product and service that you do, is difficult. Developing a marketing plan, that follows your business identity is essential in building and retaining a strong brand presence amongst your competition.
3. YOUR BRAND IS YOUR BUSINESS DNA
The visual identity of any business must be connective, cohesive and consistent and can be developed in the form of fonts, imagery, tone, and message. It doesn’t stop there, the way you interact with your clients, how you answer your phone, how you present yourself in the community all works in with your business identity.
4. BRAND REFERRALS
I’m sure you’ve all recommended a brand that you have enjoyed, trust and love. Customers wear brands, listen to brands and constantly tell others about brands, but only if they love them. If your clients don’t know who you are, what products or services you sell or what you are about, then referrals are limited. A strong brand is critical in generating referrals.
5. A STRONG BRAND HELPS CUSTOMERS NOW WHAT TO EXPECT
Your brand essence should be consistent, clear and easily recognizable. By doing this your customers know exactly what to expect, what they are going to receive when they purchase your product and the experience and emotion that will get when they interact with your brand.
6. YOUR VISION, MISSION AND PROMISE TO YOUR CUSTOMERS
It is important to remember that your brand represents you! You are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver. What is the number one promise you want your customers to remember?
7. BRANDING LETS YOU CONNECT EMOTIONALLY
Connecting with customers on an emotional level is what a good brand should do. How does a brand make you feel is the question you need to ask!
8. BRANDING GIVES YOUR BUSINESS VALUE
Think beyond how a product is made, for example a car; how is it made, the country it’s made in, the factories and workers. We don’t think about the physical assets when considering a brand we think about how it’s going to make me feel, what satisfaction will I get from it, what emotion will it fulfills, what value will I get from purchasing it. That is what branding is all about!
Lilaco Designs offer Logo and Business Branding for small business and we offer a free consultation on all Business Logo Enquiries, flick us an email now.