What is Business Branding?
What is Business Branding and does it impact on my small business?
I’m sure as a business owner you have spent endless time and effort in developing your business and marketing plan, but have you considered the impact that branding has on your business? If you haven’t thought about it yet, then this article is for you.
So what is branding? And why is it so important for your business?
Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience and interact with your staff. When you look at this broad definition of branding, it can be a bit overwhelming.
The identity of a business, the visual devices used to represent the business is conducted after the logo has been designed and executed. The idea of the visual identity is to build systematic visual language around the logo wading in the development of marketing and business collateral. The visual identity of any business must be connective, cohesive and consistent. The identity acts as a visual DNA for any business, and can be developed in the form of fonts, imagery, tone, and message.
In short, your brand is the way your customer perceives you.
The next blog post will pinpoint 8 reasons why branding is important and how you can implement them in your business.