Are you in business? How are you advertising your business online?
Did you know that there are free… yes completely free ways to promote and advertise your business online?
Here is a little scenario to showcase the importance of why you should be seen online and how you can get started. Let’s say you’re a local beauty therapist, you love what you do, know that your current clients keep coming back, but now you want to grow and attract new clients and grow your business. You only have one social media account active, with no other advertising or self promotion.
Where do you think people, like yourselves would go to find a beauty therapist?
Ready… WAIT… yes you have it search for it on search engines such as Google, Bing and Yahoo. Search engines are the number place people go to to search for and find products and services to meet their needs. Smartphone ownership in Australia increased from 11.1 million in 2013 to 15.3 million in mid-2015. During the same period, tablet ownership increased from 6.3 million to 11.2 million. Smartphone and tablet make up 63% of total time spent on devices in September 2015.
As a small business you must be searchable online. Local Search marketing, is one element you need to consider in your marketing plan. The majority of customers searching for your services would search, “Beauty Therapist Mackay” and by listing on free local listings it will increase your online presence. But remember, this is only a small part of your marketing strategy, you will still need to invest in a professional website, SEO and content marketing to generate the best possible online presence for your business.
Get started, here are a few free listings you’ll be able to sign up to;
Google My Business
Yellow Pages / Sensis
Bing for Business
Make sure you have strong presence and keep your branding inline with your style guie. Upload your logo, banners and populate with engaging content to persuade the user to click on your listing and engage your services.