Brand Clarity Audit
Find out exactly what's stopping potential clients from choosing you, before you invest in a full rebrand.
The Brand Clarity Audit is an expert, objective review of your current brand and website, delivered as a written document with clear, prioritised recommendations. No generic checklists. No vague feedback. Just a specific, honest assessment of what's working, what isn't and what to fix first.
$497 AUD
Delivered within 7 business days
Fee credited toward any full project
Not sure if your brand is the problem? This will tell you.
A lot of psychology, NDIS and allied health businesses know something isn't working with their brand or website, but they're not sure what. They're not getting the enquiries they expect. New clients mention they almost went elsewhere. Referrers seem hesitant. The website hasn't been updated in years. Social media looks nothing like the business card.
The Brand Clarity Audit answers the question your instincts are already asking. I review your current brand and website through the eyes of your potential clients, specifically a psychology patient, NDIS participant family or allied health referrer, and work out what they experience in their first 30 seconds, and whether that experience is building trust or quietly eroding it.
You receive a written document, typically 10 to 15 pages, with specific findings and prioritised recommendations. It's not a template or a generic checklist filled in with your name. It's a bespoke analysis of your specific brand, written for your specific sector and audience.
The Six Vs, what your audit covers
Your brand is reviewed across six areas that together determine whether potential clients understand, trust and choose you. Each area is scored individually so you can see at a glance where your brand is performing and where it needs work.
Viewer - Who you're for
How clearly your brand speaks to your ideal client, and whether your messaging, offers and tone are genuinely aligned to the people you most want to serve.
Vocation - Why people buy
How clearly your brand communicates the results and transformation it creates, and whether you have the proof points to make that value believable.
Vision - What you stand for
How clearly your brand's purpose and values come through, and whether the deeper reason behind your work is visible and consistently expressed.
Visual - How you look
How your brand looks across every touchpoint, logo, colour, typography, imagery, website and social media, and whether it's polished, consistent and intentional.
Voice - What you say
How your brand sounds across every piece of communication, and whether there's a clear, consistent tone that sounds unmistakably like you wherever people find you.
Vibe - How you connect
The overall emotional experience of your brand, the combination of visuals, tone and personality that creates genuine connection, trust and a sense of belonging.
Your Brand Clarity Audit includes:
✓ A scored assessment across all Six Vs: so you can see at a glance exactly where your brand sits across each area
✓ A written audit document of 10–15 pages with specific findings for your brand and website
✓ Prioritised recommendations: what to address first, second and third, based on where the biggest gaps are
✓ Sector-specific context: every finding is interpreted through the lens of your audience (psychology, NDIS or allied health)
✓ Delivered within 7 business days of receiving your completed brand brief
✓ The $497 fee credited in full toward any subsequent Brand Clarity Growth System project
How the process works
Three straightforward steps from booking to receiving your audit.
Step 1:
Book and complete your brand brief
Click the button below, complete your payment securely online and you'll receive a short brand brief form within 24 hours. The brief covers your business overview, your audience, your current brand assets (website, logo, social media links) and any specific concerns you want addressed. It takes around 20 minutes to complete and is your chance to flag anything you already suspect isn't working.
Step 2:
I review your brand across the Six Vs
Once your brief is received, I work through your brand systematically, scoring and assessing each of the Six Vs in the context of your specific sector and audience. I look at your website, your social media, your visual identity and your messaging, approaching it the way a potential client or referrer would on their very first encounter with your brand.
Step 3: Receive your written audit document
Your audit is delivered by email within 7 business days of receiving your completed brief. It includes your scores across each of the Six Vs, specific findings for each area and a prioritised list of recommendations so you know exactly what to work on and in what order. No overwhelm, no jargon, just a clear, actionable picture of where to focus.
What happens after the audit?
The audit is a complete, standalone piece of work. You can take the recommendations and act on them yourself, with your own designer or through any other support you choose. There's no obligation to work with Lilaco Designs beyond the audit.
Ready to act on your audit? The Brand Clarity Growth System is the next step.
If after reading your audit you'd like Lilaco Designs to implement the recommendations, through a full brand strategy, identity and implementation project, the $497 audit fee is credited in full toward your project investment.
Most clients who complete the audit choose to move straight into the full project. The audit makes the project more efficient too, we begin with a clear, evidence-based picture of what we're solving rather than discovering the gaps as we go.
Stop guessing what's holding your brand back.
In 7 business days you'll have a clear, written picture of exactly what's working, what isn't and what to do first, specific to your practice and your audience.
$497 AUD + GST · Delivered within 7 business days · Fee credited toward any full project
Is the Brand Clarity Audit right for you?
✓ You're not getting the volume or quality of enquiries you'd expect from your online presence
✓ Your branding feels inconsistent or outdated but you're not sure which area to tackle first
✓ You've recently updated your website or logo and want an objective view of whether it's actually working
✓ You want expert, structured feedback before committing to the investment of a full rebrand
✓ You're embarrassed to share your website with referrers or new clients
✓ You know something is holding your practice back, you just can't see what it is from the inside
✓ You're a psychologist, counsellor, NDIS provider or allied health professional ready to close the gap between the quality of your work and how your brand represents it
Frequently asked questions
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The Six Vs is the structured framework I use to assess every brand, covering Viewer (who the brand is for), Vocation (why people buy), Vision (what the brand stands for), Visual (how the brand looks), Voice (what the brand says) and Vibe (how the brand connects emotionally). Each area is scored individually, giving you an objective picture of where your brand is strong and where it needs attention, not just a subjective opinion.
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After booking you'll receive a short brand brief form , around 20 minutes to complete. It covers your business overview, your target audience, your current brand assets (website URL, social media links, any existing logo or brand files) and any specific areas of concern you'd like the audit to address. You don't need to prepare anything in advance, just have your website and social media links ready.
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Yes, that's one of the most valuable outcomes of the scoring system. Some businesses need a complete overhaul across multiple Vs; others have one or two specific areas dragging down an otherwise solid brand. The scored assessment makes this visible immediately. The prioritised recommendations then tell you whether targeted changes will move the needle, or whether a more comprehensive approach is the better investment.
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Absolutely. The Brand Clarity Audit is delivered entirely online, I review your website and digital brand presence and deliver the written document by email. Location makes no difference. We work with psychology, NDIS and allied health businesses right across Australia.
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The $497 audit fee is credited in full toward the investment of any subsequent Brand Clarity Growth System project. So if you decide to move forward, you're not paying for the audit on top of the project, it becomes part of your total investment. It also makes the full project more focused and efficient, because we start with a clear, evidence-based understanding of exactly what we're building toward.
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This isn't for brands that are just starting out and don't yet have a visual identity or online presence. This is for established businesses who are ready to level up their existing brand.
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Once accepted, you can expect to receive your personalised brand audit document and video presentation within 14 business days. Please note upon booking if it will be outside the 14 days you’ll be notified upon booking.
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Many clients choose to continue our journey together. Your Brand Audit can serve as the perfect starting point for a full rebrand or design project.
A bit about me…
Hey there! I’m Christal! The face and heart behind Lilacodesigns. I believe that a great brand isn't just about a pretty logo, it's about telling a story that connects deeply with your audience.
I specialise in branding and websites for psychology, NDIS, and allied health providers, helping care-based businesses create brands that feel clear, professional, and easy to trust.
The Brand Clarity Audit is often the first step for clients who feel stuck or unsure what’s holding their brand back. It gives you a clear, honest view of how your business is currently being perceived, and what to do next.
Stop guessing what's holding your brand back.
In 7 business days you'll have a clear, written picture of exactly what's working, what isn't and what to do first, specific to your practice and your audience.
$497 AUD + GST · Delivered within 7 business days · Fee credited toward any full project