The impact a logo has on your business

April 28, 2016

 

Yes, Yes and Yes. Whatever product you sell or service you deliver, I can’t stress enough on the importance of a professional logo and the impact this will have on your business. Your logo is one of the major elements of branding that can make or break first impressions with your clients. As I’m sure you’ve heard plenty of times, first impressions count!

You logo will assist in building a strong brand

Branding gives your business a reputation and customers recognize your logo. Unique, authentic and bespoke. This is how you and your business will be remembered. Any branding strategy must include the development of a logo. Take a moment and think about your favourite soft drink, hand bag or pair of joggers, the first thing that comes to mind is the logo which in return triggers your ‘awareness’ and ‘recognition’ of that brand. 

 

Your logo must:

  • Compete against your competition

  • Convey who you are & what you stand for

  • Must grab attention or your target audience

An effective logo is:

  • Simple

  • Memorable

  • Versatile

  • Timeless

  • Appropriate

In return your logo will

  • Aid in building brand awareness and brand recognition

  • Identify who you are

  • Provide visual identity to connect it with your business

How to use your logo

Your logo reflects who you are and what your business stands for so make sure you have it absolutely everywhere. This can include business stationery, uniforms, signage, email signatures, social media, whatever business dealings you have use it. Making your business a brand is a part of your marketing success, which leads to long term success for your business.

Having a great logo, and using it across digital and traditional media, can be a huge part of any branding campaign.

 

How do I get a logo?

I would recommend having your logo professionally designed. Lilaco Designs offers professional logo design services with the excellence and expertise you deserve. Contact us today for an obligation free quote.

     

 

 

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