You’ve invested in an awesome logo design but are you taking advantage of where to place your logo to help grow your business? Check our lis

OUR 8 STEPS TO SUCCESSFUL BUSINESS BRANDING 1. BRAND AWARENESS What comes to mind, when I mention a big yellow M? I’m sure you all know the answer to this. Brand awareness is the ability for potential customers to recognize your brand and associate it with your product or services. This should be one of your primary goals when running your business. 2. STAND OUT FROM YOUR COMPETITION You can’t deny it, business is tough. Standing out from hundreds of business that offer exact

It’s a simple question: Do you need a style guide? And it has a simple answer: Yes. Any small business, medium business, blog or website needs to maintain consistency and a professional identity. My work consists of new jobs, rebrands and one of projects many of which, when I ask client’s “Do you have a style guide” the answer generally is “No, what is a Style Guide?”. A style guide is your go to resource for visual and writing tone for your brand. A style guide includes vis

Why it pays to undertake market research when designing a logo Don’t think of a logo as just a simple form of identification for your business. Your logo serves much more importance and purpose in your business branding, it identifies, provides a visual identity and acts as your DNA for your business. Customers see your logo, interact with your logo, engage with your logo and most importantly with cohesive branding, will aid in building your visual presences in the marketpla

We live in a digital world, smart phones, tablets, and the internet, but are we becoming too consumed with all this technology! Your business card is critical in the development and marketing your business. This cost effective and traditional method is a must have, they are easy to hand to clients, potential clients and prospects and can be highly personalized to suit your branding. I always ask clients, do you hand your business card out? I would have to say that 50% of cli

It's been a tough time with the down fall and it's really great to see local Mackay consumers buying local and injecting they're hard earned money back into the local economy. With all this being said, its super important that you as a small or medium business ensure you are consistent in your branding. Defining your brand to your clients and potential customers isn’t going to happen overnight, and more than likely as you are establishing your business, you will build, learn

What is Business Branding and does it impact on my small business? I’m sure as a business owner you have spent endless time and effort in developing your business and marketing plan, but have you considered the impact that branding has on your business? If you haven’t thought about it yet, then this article is for you. So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, yo

Yes, Yes and Yes. Whatever product you sell or service you deliver, I can’t stress enough on the importance of a professional logo and the impact this will have on your business. Your logo is one of the major elements of branding that can make or break first impressions with your clients. As I’m sure you’ve heard plenty of times, first impressions count! You logo will assist in building a strong brand. Branding gives your business a reputation and customers recognize your lo