Your most important Asset for your business – your logo! Logos are everywhere – scattered on products, cars, Outdoor Billboards, Shop Front, Social Media - absolutely everywhere. Logos influence our behavior and decision making but they also represent a business values and brand and are full of meaning. The purpose of a logo The most important aspect of a logo is to identify a product, business or service. As a designer and business owner prior to working on any design conce

It’s Monday and your pumped and ready to go (or your tired from a big weekend!).Friday has passed and last week was a hectic week at work and you’ve probably got a few jobs that you didn’t get complete over the week. The weekend is for relaxing, sleeping and unwinding and then BAM back into Monday! How do you prepare for the tough week ahead? Here are a few of my tips that’s get me organize and planned. DON’T CHECK YOUR EMAILS until 10.30am Monday Morning If you get to work a

Why it pays to undertake market research when designing a logo Don’t think of a logo as just a simple form of identification for your business. Your logo serves much more importance and purpose in your business branding, it identifies, provides a visual identity and acts as your DNA for your business. Customers see your logo, interact with your logo, engage with your logo and most importantly with cohesive branding, will aid in building your visual presences in the marketpla

What is Business Branding and does it impact on my small business? I’m sure as a business owner you have spent endless time and effort in developing your business and marketing plan, but have you considered the impact that branding has on your business? If you haven’t thought about it yet, then this article is for you. So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, yo